How do you grab the attention of hurried commuters in a busy place like a station in the centre of Paris? What about dynamic lightbox signage for Lancôme?
For their new “La vie est belle” campaign, Lancôme wanted that extra touch that would wow people and make them look up at the screen. Lightbox animation to the rescue!
The Gare Saint-Lazare proved to be the ideal spot for the campaign. With 164 million commuters per year (up to 80.000 per hour) there were guaranteed to be enough eyeballs to impress. Yet, Lancôme realized that even the pretty face of Julia Roberts would not be enough to make people look up.
So with our French partner Lab.Productions we made their signage really stand out. They built 3 large format lightbox frames of 12m² (3x4m) and asked Vivalyte to ensure that the perfume and Mrs. Roberts were well illuminated.