For their new “La vie est belle” campaign, Lancôme wanted that extra touch that would wow people and make them look up at the screen. Lightbox animation to the rescue!
The Gare Saint-Lazare proved to be the ideal spot for the campaign. So we made their signage stand out. 3 large format lightbox frames of 12m² (3x4m) to ensure that the perfume and Mrs. Roberts were well illuminated.
Check out the details and the video in the Lancome Showcase!
